Citi Custom Cash Card November 2021 Review

By | November 4, 2021

Citibank is one of the most reputed banks in the country, which is the consumer of financial services multinational Citigroup. The bank recently came down with the new card named, Citi Custom Cash Card, that is a cash back card with no annual fees,

This card differentiates itself form the outer card options available in the market because it gives the most unique propensity to earn up to 5% return back on your topmost spending categories. Each cash back is on purchases in your every billing cycle which goes up to the first $500 spent that avails 1% cash back thereafter.

There are several other card options in the banking network of City itself but, this card outcasts in many ways. Such as the card provides a pretty low spending threshold which includes earning $200 cash back after spending $750 on purchases in the first three months of opening the account. The Citi Custom Cash Card is a credit card that has been providing several opportunities of cash back to their cardholders, with zero need of signing up for rotating bonus categories.

Keeping in mind that the biggest competition to this card is the Citi Double Cash Card, as people might go hay way with the benefits of this card as well. At a first look both these cards might look the best because of their cash back percentages. You need to understand your expense falls before going for any of these card. Choosing any of these cash back cards can be a pretty tough decision as the Citi Custom Cash℠ Card, has a flexibility of a custom category card and the simplicity of that of a flat rate card.

This custom cash is very light on their extra features and you’ll need to pair it with a Citi travel card in order to realize the potential of all of your rewards.

What’s Ahead

  1. Key Highlights
  2. Pros & Cons
  3. Fees & Charges
  4. Why you might want the Citi Custom Cash Card
  5. Drawbacks of Citi Custom Cash Card
  6. How is the Citi Custom Cash Card compared to other cash back cards?
  7. It is easy for you to get approved for this card or not?
  8. Verdict-:-This Credit card is Good for you ?

Citi Custom Cash Card
Citi Custom Cash Card

Key Highlights

  • Introductory Cashback of 3% on all purchases made within the first year of Account Opening (with an annual spending cap of $10,000).
  • 1.5% Cashback Rewards on every dollar spent by you after the first year of Account Opening.
  • You are not charged any Annual Fee.
  • You are not charged any Foreign Transaction Fee.
  • MasterCard Exclusive Travel and Lifestyle Services.
  • 0% Introductory APR is applicable for the first 12 months.
  • After completion of one year of account opening, you will be charged the Regular APR of 13.99%-23.99%.
  • Balance Transfer Fee of $10 or 4% of the whole transaction will be applicable on each balance transfer.
  • Penalty APR of 29.99% is applicable.
  • $0 liability for unauthorized purchases.
  • Introductory Cashback of 3% on all purchases made within the first year of Account Opening (with an annual spending cap of $10,000).
  • 1.5% Cashback Rewards on every dollar spent by you after the first year of Account Opening.
  • You are not charged any Annual Fee.
  • You are not charged any Foreign Transaction Fee.
  • MasterCard Exclusive Travel and Lifestyle Services.
  • 0% Introductory APR is applicable for the first 12 months.
  • After completion of one year of account opening, you will be charged the Regular APR of 13.99%-23.99%.
  • Balance Transfer Fee of $10 or 4% of the whole transaction will be applicable on each balance transfer.
  • Penalty APR of 29.99% is applicable.
  • $0 liability for unauthorized purchases.

PROS & CONS

Pros👆

  • 5% of cash back on you top post eligible spending categories on your per billing cycles
  • Offering one of the highest amount of cash back rates available on your necessity categories with a no annual fee
  • With a 15-month 0% intro APR on purchases and balances transfers.
  • Ongoing with low rate of interest at 13.99% t to 23.99% at variable.

Cons👎

  • This has a 5% bonus category which has a $500 spending per billing cycle of yours
  • You would have to track your total spending since you are only earning 5% back in one of the category at the end of each of your billing cycle.
  • Also has a 3% of foreign transaction fee

The card holds certain pros and cons, since you have have a even better partner card if you’re already a Citi cardholder, this credit card would be the most versatile support for you to generate extra cash back or thank you points for the flexible redemption options. Listed above are a few points of pros and cons connected to the Citi Custom Cash Card.


Full Review

Here are the full review about Citi Custom Cash Card .

Fees & Charges

FeesAmount ($)
Joining FeesNil
Annual FeesNIl
Balance transfer fee5% of each balance transfer ($5 minimum)
Foreign transaction fee2% to 3%
Cash advance fee5% for each cash advance, with a $10 minimum.

Why you might want the Citi Custom Cash Card.

# 1. Generous signing up bonuses.

The current signing up bonus for the new cardholders are that they can earn up to $200  cash back after spending $750 within the first three months, that comes in the form of 20,000 ‘Thank You’ points, as mentioned above. Some things that needs to be highlighted while choosing this card is that, such an offer is always on par with the signing up bonuses, is one of the most popular features of the cash back cards which comes in the benefits of Citi Custom Cash℠ Cards.

Even though the spending limit is sometimes a bit more than the return value as compared top some other cash back cards that require, just $500 ; this card’s bonus stacks up to the same rewards once you break down the bonus as a return spend

# 2. Lucrative cashback in the most valuable categories.

With the interest of the public in this card, the bank rate also has a take on whether the card is worth or not? The answer to this would be that the card is a biggest wind of fresh air with in the world of cash back credit cards. Having such unique approach of earning upto 5 percent rewards on every billing cycle with the top most categories always holds a valuable ground in the minds of the cardholders.

You need to understand that the card has a certain limit of spending dictates which are eligible on the pecan categories that would earn you cash backs. But it holds high potential in valuable field of categories that earns you cash backs in your eligible pending categories that are fixed in the 10 listed categories below.

  • Grocery stores
  • Gas stations
  • Restaurants
  • Drugstores
  • Streaming services
  • Fitness clubs
  • Home improvement stores
  • Live entertainment
  • Selective travel
  • Selective transit

This card has seemed to be a perfect choice for any customers who would simply want to be rewarded for what they are while spending on necessities. Research also says, that almost 82% of millennials have been opening month to moth based on their interests that shifts from one priority to another.

According to this millennial age surveys, more than one third that is 36% said that they have been spending less from their credit cards because of the cards not providing any cash back rewards or offers

So by understanding what this age group really requires is broken down into categories with minimum estimated percentages such as looking forward to travelling would take 66%, or maybe going to a restaurant would be 45%, going for a concert may take 31% and the other expenses would take 17%.

So in order to get such cash backs it would mean that theses are the running file for some people to enjoy the little lavishness in life.

Thus, after the studies, it has shown that almost 69% of the millennial age is in an absolute essential need of this Citi Custom Cash Card.

This custom cash card is an excellent option but coming down to the Citi Premium lets itself shine better because it broadens your categories with restaurants, supermarkets, gas stations and what not, with allowing you to earn 5 percent back in rarer bonus categories like over transits and live entertainments.


Drawbacks of Citi Custom Cash Card

Certain drawbacks to this card are listed below which needs to be considered as an alternative before applying for the card are.

# 1. Low spending cap.

Low spending cap- as we all know the billing cycle and the cash back offers that come long with this and we need to understand that if we were to max out 5% of the bonus by spending $500 you would earn a merger of $25.

Instead, if only your spending is the highest in any of the bonus categories, then that automatically would become the high money spending category and that wouldn’t take you long to hit the card’s bones cap.

# 2. Low reward rate in the non-bonus categories.

Earning cash back roads on the spending can be very fruitful but can also be underwhelming when it comes to the non-bonus categories. Knowing that you can get some money returns on the certain things can be very exciting and would take you no time to enter the bonus cap but hone it comes to the other daily necessities, spending can become very controlled and might cause a little rift in the minds of the cardholders.

# 3. Limitation of one bonus category.

While you know that you might earn 5% can cause a change in your spending habits but the cards also limits that by allowing it on only 1 bonus category out of the 10. This again causes you to take a shift in your spending routine by following that one category for you to get the cash back in return.


The main question arises, how is the Citi Custom Cash℠ Card compared to other cash back cards?

Citi Custom Cash℠ Card Vs. Citi® Double Cash Card

Points of discussionCiti Custom Cash CardCiti® Double Cash Card
Welcome bonus$200 in bonus cash after spending $750 within 3 months of account openingNone
Reward rateEarn 5% backs within top spending category after each billing cycle, 1% back and 1% back on other purchasesEarn 2% back for each dollar spent  1% when a purchase is made and another percent when it is paid off
Intro APR0% APR on purchases and balance transfers for 15 months, followed by a variable of APR of 13.99% to 23.99%0% APR on balance transfers for 28 months, then followed by a variable of 13.99% to 23.99%
Annual fee NoneNone

Citi Custom Cash Card Vs. Chase Freedom Flex℠

Points of discussionCiti Custom Cash CardChase Freedom Flex℠
Welcome bonus$200 in bonus cash after spending $750 within 3 months of account opening$200 in bonus after you spend $500 on purchases in your first 3 months of opening account
Reward rateEarn 5% backs within top spending category after each billing cycle, 1% back and 1% back on other purchasesEarn 5% on upto $1500 in combined purchases in bonus categories each quarter including travel, #5 on dining and 1% on another.
Intro APR0% APR on purchases and balance transfers for 15 months, followed by a variable of APR of 13.99% to 23.99%0% APR for 15 months on purchase which is then followed by a variable of 14.99% to 23.99%
Annual fee00

Citi Custom Cash℠ Card Vs. Blue Cash Preferred® Card

Points of discussion  Citi Custom Cash CardBlue Cash Preferred® Card
Welcome bonus$200 in bonus cash after spending $750 within 3 months of account opening$300 statement credit after spending $3000 in first 6 months, terms applied
Reward rateEarn 5% backs within top spending category after each billing cycle, 1% back and 1% back on other purchases6% cash back on $6000 spent each year at U.S supermarkets, then 1%, 6% on streaming, 3% on transit, gas, 1% on other purchases.
Intro APR0% APR on purchases and balance transfers for 15 months, followed by a variable of APR of 13.99% to 23.99%0% on purchases for 12 months
Annual fee00 annual fee for the first year, then $95

On the above comparisons the review comes down to this card being a very competitive contender on the area of the 5% cash back, what sets the $0 annual fee with the fact that your rewards are automatically set and awarded to you and according o your spending assignments. Not going and getting it automate for each billing cycle also is the biggest point of advantage as compared to the similar types of cards mentioned above.

Thus, going for the Citi Custom Cash Card can be a big help for you keeping in mind your spending patterns can help you earn much from the rewards as well.


It is easy for you to get approved for this card or not?  

With all these above points mentioned, you need to know if it is easy for you to get approved for this card or not?  The Citi Custom Cash Card is designed for those cardholders that have a good to excellent credit of a FICO score of 670 or even higher.

Unfortunately, the bank does not have a current offer of pre approval for the Citi Custom Cash Card on its website for it has to be super sure to check your credit score and to see where the cardholder stands before he/she tries to apply for it. Adding this to your wallet would be a beneficial step but you need to keep your track very clear and strong.


Read More : Credit One Bank Platinum Visa for Rebuilding Credit


Verdict : The biggest question on the whole is; Should you get this card for yourself or not?

Citi Custom Cash Card November 2021 Review

The Citi Custom Cash Credit Card always stands out among the other 5% cash back cards that gives you adjusted bonuses categories, which gives you so many plus points. Every cardholder expects some benefits out of the card that he applied for but with this card you will easily be able to earn high reward in helpful categories. Being a student, I would particularly go for this card because the bonus categories focuses on the student friendly categories such as groceries, streaming, travelling and etc.

Editor's Rating:
4.7

In the whole overview of the Citi Custom Cash Card, we have got to know the varied number of pros and cons with many beneficial areas that has been provided with the card. Such ease of holding a card can always add worth to the bank and the rewards that are been given are the biggest point of credibility.

The card is the most flexible with the redemption rate and the power of thank you points has assisted the cardholders to enjoy the certain luxuries of life with the thought of recovering their cash back through the rewards. Overall the cad would be the Cash back Credit for you.


Frequently asked questions about Citi Custom Cash Credit Card.


  1. What type of card is the Citi Custom Cash Card?

    The Citi Custom Cash Card is a cash back MasterCard which helps you earn 5% cash back on the bonus categories each month

  2. Does the Citi Custom Cash Card involve some foreign transaction fees?

    Yes, this card also includes the foreign transaction with a fee of 3%.

  3. What is the credit score requirement for the Citi Custom Cash Card?

    Every applicant for this card needs to have an excellent or good credit score in order to qualify for the Citi Custom Cash Card.

  4. Does this Citi Custom Cash Card reward expire?

    No, the pints that are available on your Citi Custom Cash Card does not have an expiry date.

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Author: Dhiraj Jha

Hi, I am Dhiraj Jha— the founder of a leading personal blog website. I’m an experienced financial expert pursuing my main in personal finance. I have completed my graduation from the Institute of Chartered Accountants of India (ICAI). I always wanted to do something big and better, and today I’m here with my passion for helping people utilize their resources wisely. I love to acquire, review and earn reward points/cashback from credit cards, which help me travel worldwide and stay in luxurious hotels. 

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